Go from 0 to 100% in content creation.

And build a solid community.

The secret to excelling in content creation and making it big on social media is simple:

Speed and Quantity.

After growing an account from 1k to 19k and building an email list from 3,000 subscribers to 10,000 in less than 12 months, these are the only two things that matter.

Speed:

By speed, I mean acting out on your ideas as soon as you get them.

If you get a content idea, a product idea, or a marketing idea, act on it. Ideas are not unique; they are very liquid.

If you get an idea and you don’t execute it, another person is going to get that same idea. God would not let beautiful and creative things stop existing just because you’ve refused to do things.

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Prince, one of the greatest artists of all time and a rival and counterpart to Michael Jackson, is known for saying that whenever he gets an idea for a song, he rushes to record it because he's afraid that if he doesn't, the same idea might go to Michael Jackson, who would sing the same song. And for him to say that, you know, it has happened more than once.

Quantity:

When you decide to take social media seriously, the worst thing to focus on is engagement and follower count.

You WANT TO BE ABLE TO TRAIN YOURSELF TO churn out as much content as you can in a month or week instead of trying to give value or go viral.

You can run a little experiment first; try making videos and talking to the camera. Try posting even the poor-quality videos you don’t like, at least once a day or three times a week.

Use quantity to train yourself into understanding content creation.

So this new week, rather than chasing the newest virality hack and engagement fad, focus on posting content around the ideas you get and posting as much content as possible.

This way, you will be prepared when you start getting attention and engagement on social media (because that will happen.)